"> Distillers shoot at youth market - Whipper Snapper

Western Suburbs Weekly –

IT’S  pretty  dangerous,”  says one.-quarter of  new  East  Perth­ based Whipper Snapper Distillery. Al  Malloch,  about the whiskey brand’s first libation.

“Everyone’s got a crazy uncle, but it’s quite the opposite – it’s realty  smooth   he continues.  a comment  that  makes complete sense when  you realise he’s talking about their Crazy Uncle moon­ shine.  a product that pays homage  to  a  homebrew  recipe from  WWII  and  memories  of  a dandestine distilling operation in a backyard shed.

Aimed at the younger whiskey drinker. Crazy Unde exemplifies the spirit of Whipper Snapper -a name coined as a  promise  to “stick it to the big guys.”

But the logo, which depicts a WWII bomber with whiskey barrels in place of propellers, makes another determined promise.

“It symbolises delivering good whiskey to Australia.” Malloch explained.

Made up of Al, his brother·in-law  Jimmy  McKeown, Tommy “Coop” Cooper  from Colorado Gold Distillery in the US and who  owned the original 50-year old recipe. and single-malt distiller Frank McHardy from Scotland’s Springbank and Bushmills, the Whipper Snapper boys are determined to put WA on the whiskey map.

“There’s  a  lot of tradition  in bourbon-making  and  it’s  the same with  single-matt as  well,” McKeown said.

“In Australia there·s not much tradition around anything here so it gives me a hunger to carve oot something.to do something new for Australians as well.”

The urban cellar doors of the Kensington Street warehouse were thrown open to the public last week after five years of hard slog receiving its first customers not just for tastings and distillery tours but for the Five Senses takeaway coffee being sold out the servery window.

Gigs,art instalations and edu­cational workshops will follow on the warehouse’s calendar.

Perth Lord Mayor Lisa Scaffidi will officially open Whipper Snap­per on September 9. which will see the launch of several signature whiskey cocktails.

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